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Extraordinary Guiding: Training for Teams

World Class Tour Guide Training. Online.

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I'm thrilled you’re interested in Extraordinary Guiding: Training for Teams.

Whether you’re launching a brand-new business or taking your existing tour company to new heights, we’re here to help turn your tour business into a 5-star review machine.

Our online program is a training regime comparable to those of the most successful tour companies on the planet. Your guides will learn from veteran, experienced tour guide trainers and be exposed to the techniques and skills of world-class tour leaders.

We've successfully supported hundreds of companies from around the world with our high quality, yet practical and down to earth training methods.

We would simply love to work with you and your team!

**Note: Like the idea of Online Team Training, but looking for more control and flexibility? Check out our Custom Training Portal demo right here! You decide which of our materials your guides receive, plus upload your own resources and get advanced reporting tools.

For more information on our pricing tiers for Extraordinary Guiding - Training for Teams - simply e-mail and let us know about your training needs.

A member of our team will be in contact as soon as possible. Thanks for your interest and we look forward to working together!

As the founder of Be a Better Guide, everyday I get e-mails from the 6,000+ guides and tour companies in our ever-growing community.

And the interesting thing I’ve noticed is this. We are all facing the exact same challenges:

  • How can we get our tours to stand out in a crowded marketplace?

  • How can we create experiences for travellers that will excite them enough to leave glowing online reviews?

  • How can we drive more word-of-mouth recommendations?

  • What are the key elements of a successful tour?

  • How can we market, position and get the word out about my tours?

  • And most of all, how can I sell more tours??

Does any of this sound familiar?

Furthermore, if you are like most tour and activity businesses, you find that there are a million and one things to do every day… everything from managing bookings, payroll, accounting, marketing, social media management, customer service, online promotion, advertising, training, and the list goes on and on.

Deep down you know that training extraordinary guides is the key to getting rave reviews and driving word of mouth sales… but it is hard to know exactly where to begin or where you should focus your energy.




An online, video-based training program taught by award-winning, experienced tour guide trainers. Our learning software and lessons are hosted completely online, so no installing programs and no large file downloads.


The quick answer? We're here to inspire your team to be the best tour leaders they can possibly be. We'll show them, step-by-step, how to lead amazing tours and deliver world-class customer service.

We also know that when you’re making an investment in your business, it’s important to know what you’re getting. That’s why we share our exact curriculum — so you can make sure this program is right for you. See below for a complete description of our lessons.


Our team training program is accessed through an annual subscription service. We provide you with the login codes and you distribute them to your team. They will receive immediate access to the lessons when they log in and will be able to use the materials for one full calendar year.

Want to keep your team's access from expiring? Easy! Simply renew your subscription. Need to increase or decrease the number of team members you want trained? Not a problem. Top up the number of logins you have at anytime. The more logins you need, the more you save!


You’ll get access to the entire program immediately as the administrator. Then, within 24 hours, our support staff will email you with the rest of the login codes for your team. Armed with the codes, you'll be able to distribute them as you see fit!


1) You build a steady stream of 5-star reviews

When it comes to online reviews there are two categories of businesses: Those that have amazing online reviews, and those that want them… No matter what niche your tour is in, you always need to focus on getting more rave reviews and online recommendations.

After leading hundreds of tours over the past ten years, I can tell you that the key to keeping these rave reviews flowing, is to have a team of trained, extraordinary guides.

Instead of begging and hassling people to leave a review, your customers will become passionate cheerleaders for you and your business, and the reviews will flow wherever you direct them.

2) You turn your customers into word-of-mouth, referral machines

If you can truly knock their socks off, your own guests are going to be marketing and selling your tour more actively than you ever thought possible.

Think of what you could do with the money you are spending right now on marketing, advertising and paying out commissions if you tour was remarkable enough to drive steady word-of-mouth sales.

3) You're able to raise your prices

By delivering an above average level of customer service and paying close attention to your guests, you will be able to command premier pricing.

There is a reason companies like Backroads, Country Walkers, Butterfield and Robinson and Gray and Co. can charge such a premium for their tours… it’s because they have incredible guides who consistently deliver incredible service.

4) You will sell more tours

For over three years I researched, designed, and implemented trips for Backroads Tours. Whenever I was building an itinerary, I would immediately seek out the best local guides and most remarkable regional tours.

Travellers are hungry for exceptional experiences, and so are the travel agents, cruise ships and international tour operators that serve them.

Real Businesses. Real Results.

In the Be a Better Guide Academy we’ve got tour businesses from 35+ countries, including Canada, USA, Australia, Finland, England, France, the Netherlands, Ireland, Scotland, Sweden, Norway, Russia, Georgia, Hungary, Israel, Mexico, Peru, Chile, Argentina, the Maldives, St Kitts and Nevis, New Zealand, Vietnam, Japan and beyond! Every month more and more tour and activity operators are joining the program and transforming their businesses.

And if they can get these kinds of incredible results - so can you!


We’re honoured to have so many outstanding reviews from our Academy graduates. Our online community of passionate guides and tour businesses from around the globe speaks to the transformative power of our online programs.

Meet Anna

Anna is building a new tour company in the capital of Georgia, tucked away in the beautiful Caucasus Mountains. Because she was brand new to the industry and creating a tour business from scratch, she jumped at the chance to enrol in our program. After just seven months in Lead Amazing Tours, Tbilisi Free Walking Tours reached number #1 on TripAdvisor, they have seen their tours full almost everyday, and they are receiving a steady stream of positive online reviews!

"Don’t even hesitate, you’ll love it. Thank you very much Kelsey. HUGE thanks from Georgia!"

"Kelsey’s guide training videos are great. Each has an important point to make, told in the imitable Kelsey style. Well worth your time!"

Paul Melhus


"Kelsey's training videos are packed with handy tips and tricks to improve your tours or activity on the spot. His training is a must for tour guides or anyone else dealing with customers in the tourism industry."

Niek Dekker

Marketing Manager, Rezdy

"Kelsey is delightful to work with. He brings years of expertise and passion to his training, and it's easy to see how much he cares about educating and helping tour operators and guides deliver exceptional experiences."

Ashmi Pathela

Senior Marketing Manager at ZOZI



Class Curriculum

  Expert Panel: Guiding Scenarios and Questions
Available in days
days after you enroll
  The Be a Better Guide Video Library
Available in days
days after you enroll
  PDF Resource Library
Available in days
days after you enroll
  BONUS Video Course - Tipping and Gratuities
Available in days
days after you enroll


"In essence, learning and development is at the core of what high performing tour companies do."

Meet Della

Della is a small tour business owner in Isreal and Lead Amazing Tours has given her the peace of mind she needs to excel in her career. Learn how Della Tours Israel has benefited from her new global support network.

"Would I recommend that you sign up? Hell Yes! Absolutely. Without a shadow of a doubt!"

"Be a Better Guide is an amazing initiative and a powerful tool for achieving excellency within the tourism industry. We’re proud to collaborate with Kelsey : his wonderful energy is just contagious!"

Eric Mangin

Founder and CEO

"Kelsey’s training videos are not just awesome for guides starting in the business, but also a great opportunity for experienced guides to review their own techniques and gain more consciousness about the way they work. The videos are well thought out and always fun!"

Marta Laurent Veciana

Forever Barcelona


Absolutely. One enormous benefit is getting more 'bang for your buck' from your staff training budget and ensuring that you're not spending more than you need to. Our online training is incredibly cost-efficient versus traditional tour guide training - especially if your team is spread out geographically.

The average American company spends $1208 USD per employee, per year, on training. Smaller companies of 50 employees or fewer spend even more! (data from the 2014 state of the industry report)

For the first time ever, world-class tour guide training has been brought online, and is now accessible to you and your tour business at an unbelievably affordable rate.

But don't take our word for it! Click here to learn more about the 100+ tour and activity businesses who trust our online training and are getting results with the Be a Better Guide Academy.


Yes. You Can Test Drive Extraordinary Guiding: Training for Teams, 100% Risk Free.

Our mission is to help you train the world's best guides and start seeing results quickly. That’s why we invite you and your team to participate in our training for 30 days. If you don’t feel we’ve delivered on our promise within that time, we’ll happily refund 100% of your money.




Each guide will be able to easily login and track their own progress through the course. They can see exactly which modules and assignments they've done, and which they still have to do. This will help them stay motivated and on track to complete the program.


Tired of sitting through 90-minute presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lesson is between 10-20 minutes long. We want your guides to learn, implement, and take action as quickly as possible without overwhelm or brain fatigue.



Under each training video, guides have the opportunity to comment and get responses from fellow students. Our instructors will also be visiting these comments, offering clarification, ideas and other perspectives to fellow learners.


As always, we’re here to serve you. If you have technical issues or are simply having a challenge you need help with, write and we’ll be happy to take care of you.


In our private, student-only community, guides are able to post questions to fellow students and their instructors. With a global community participating, questions are rarely left hanging!


With an active subscription, your team will have access to the training materials 24 hours a day. Translation? Skill-building, training and professional growth can take place over the entire year - giving everyone more flexibility and more options.



YOU ARE IN THE RIGHT PLACE IF... have your own small business and you find that there are a million and one things to do every day and you just don't have the time or energy to create a robust training program for your new guides.’ve got a group of tour leaders and you're interested in giving them professional development opportunities to continue their growth. You know that investing in your field staff is one of the most important ways you can ensure more 5-star reviews. have built and grown a successful activity business but are now in the scary and sometimes overwhelming world of tour guide training! You know how to lead a great tour, but you need someone to work with your new staff so that they too can deliver that same high level of customer service. are a large tour or activity operator and you are seeking an edge over your competition. If your team is geographically spread far and wide, the Be a Better Guide Academy will be one of the most cost-effective ways to leverage your training budget.


For just a small portion of your training budget, you'll have the world's best tour guide trainers working directly with your staff.


"As a first time tour guide, I really needed some help understanding the important elements of being the best that I could be. Kelsey's training provided me with tips and tricks that I had not considered and gave me confidence that I was on the right track."

Emily Araman

Cruising Cairns Bike Tours

"I watched all of your training videos a few weeks ago and I just wanted to let you know that I have had my tips increase incredibly! Thank you so much for your guidance...I can honestly say that it has made me enjoy my job more than ever."

Debbie Hadley

Philadelphia, USA


We're a big fan of going the extra mile. Everyday we are looking for ways to improve our online team training. It's also why we are throwing in the following additional bonuses with your registration:

  • Over 2 and 1/2 hours of Live Expert Panel Recordings. Our panel of hyper-experienced guides tackle the toughest questions submitted from our guiding community. ($499)

  • Access to our complete Be a Better Guide Video Library. Over 35 short Be a Better Guide Power Lessons - all in one convenient place! ($299)

  • Complimentary copy of our popular online workshop: 'The 7 Steps to a Steady Stream of 5-star reviews' ($399)

Add all that up, and your team will receive $1,197 in value just from these added bonuses alone!


By enrolling your team, you won’t just be investing in your own business… 10% of every transaction will go towards a non-profit initiative through the Be a Better Guide Foundation. Our aim is to empower citizens in developing countries to use tourism and guiding as a means to transform their communities.

When you invest in your success through our training programs, you’re not only helping yourself, but you’re helping us get our awesome online training into the hands of those who need it most.

You can learn more about how we give back here.

Your Instructor

Kelsey Tonner
Kelsey Tonner

Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another.

His mission is to help anyone, anywhere, create extraordinary experiences for travellers. With over ten years experience in the industry he has led trips in over fifteen different countries from Europe to the Americas and from Asia to North Africa. He has been a wilderness trip leader, a dog-sledding guide, a volunteer coordinator in an Inuit community and spent four years leading hiking, biking and multi-sport trips with Backroads Canada.

He has visited over sixty countries and set foot on all seven continents. In 2015 Kelsey was chosen from thousands as one of eight shortlisted guides for the Wanderlust World Guide Awards. With practical yet wisecracking advice, Kelsey inspires a global community of professional tour leaders and businesses to give people memories of a lifetime, and helps them earn more money while doing it. Read more:


Have a question we didn't get to? Want to speak to somebody at the Be a Better Guide Academy?

Simply e-mail and we'll get back to you ASAP.



On behalf of myself, our team and our entire Be a Better Guide Academy, we sincerely hope to have the honor and privilege of working with you.

For more information on our pricing tiers for Extraordinary Guiding - Training for Teams - simply e-mail and let us know about your training needs.

A member of our team will be in contact as soon as possible. Thanks for your interest and we look forward to working together!

Interested in having more customizability? Want to upload your own training materials? Looking to receive more robust reporting?

Our Custom Training Portals may be the Perfect Fit!

Click here to learn more

This program is not open for enrollment.